There's strong. Then there’s Army Strong Army strong is a unique brand of strength. Everyone is familiar with the tangible power of the U.S. Army: the Apaches, the Humvees, the weaponry, the push-ups. This campaign highlights the true strength of our Army -- the strength that lies within each and every Soldier. It is harder to see, but it is this strength that makes the U.S. Army the preeminent land power on earth. Being Army Strong is about much more than being physically fit. It is mental and emotional strength. It is the confidence to lead. It is the courage to stand up for your beliefs. It is the compassion to help others. It is the desire for lifelong learning. It is the intelligence to make the right decision. It is making a difference for yourself, your family, your community and our nation. Army Strong is also the kind of strength that endures. It is the strength that comes from challenging training, teamwork, shared values and personal experience. A Soldier’s time in the Army may come to an end, but he or she will always be Army Strong because the lessons learned and values gained are timeless. They will serve as a springboard to life beyond the Army and will last long after physical strength fades. The Army is successful in its mission because of the strength of its Soldiers. The Army Strong campaign exists to honor this simple fact. |
